Marketing

Mistine was launched as a direct-selling cosmetics firm in Thailand in 1991. It became the first direct selling firm in the world to engage in mass media advertising. Mistine has expanded beyond Thailand into other Asian countries. ASEAN is a crucial trade agreement paving the way for Mistine’s distribution and expansion into Southeast Asian countries. Explain some ways that ASEAN is beneficial for companies such as Mistine.

1. After reviewing chapters 4 and 5 of the Kotler and Keller text, and using specific information derived from the text, provide a brief comment about each of the following: a. The benefit to an organization’s marketing team about understanding how it collects marketing intelligence, what constitutes good marketing research, and how it can more accurately measure and forecast market demand (consider information from pages 35 – 37 of the text). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] b. How an organization’s marketing team can do to maximize its lifetime value of customers (consider information from pages 59 – 64 of the text). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] c. Provide a brief description of how an organization’s marketing team can attract and retain the right customers and cultivate strong customer relationships and communities (consider issues covered in pages 60 – 64 of the text). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] d. Briefly explain how the psychological processes influence the buying behavior of an organization’s consumers (review pages 69 – 80 of the text)? Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] 2. After reading the companion article (Marketing to the Reptilian Brain); provide an explanation to the executives of an organization regarding the importance of considering this concept (perhaps review the benefit of discovering codes). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] 3. After reading the companion article (What is Strategy?); provide an executive summary regarding the significance to the firm of this information; especially the information contained on page 71 of the article. Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] The term briefly (or brief) suggests a limit of no more than 300 words per response. References Cited: [use APA style and cite/reference all material used in support of responses provided]

The rise of digital media gives us a host of new ways to interact with others and build our personal brand. Marketers group communications options into three categories: paid, owned, and earned media. Two of the articles I posted on Blackboard, “Donald Trump Rode 5 Billion in Free Media to the White House,” and “They Changed the Way You Buy Your Basics,” offer excellent examples of the contrast between the three media categories. With specific references to both articles, as well as concepts we’ve discussed all semester, explain how you plan to use social media to build your own personal brand. (maximum two page).

Many companies are using technology to cut out the middleman and sell more directly to the consumer – think about music video downloads, e-books, software, etc. How do you think technology will continue to revolutionize the distribution channel in the future? What other industries might benefit from a more direct-to-consumer model using technology?

Assume you are the Director of Design for a cell phone manufacturing company. You work closely with the New Product Development Department. You are in the earliest stages of determining what your next cell phone product line should look like. Clearly, in designing the new phone, you need to know who the target customers will be. There are a range of potential customers: young vs. old, affluent vs. modest income, heavy users vs. light users, technology lovers vs. technophobes, etc. It doesn’t make sense to begin designing the new cell phone until you have identified what market segment you wish to address. For this assignment: 1. Identify different important market segments that you need to consider. 2. Which of these segments can be treated as “mainstream” segments and which as “niche” segments? 3. Create a template form that shows the different categories of customer traits that will help you to define different market segments. 4. Select one market segment, and describe in one or two paragraphs what features the cell phone might have in order to be attractive to this segment. Target length of the assignment: 2-4 pages

To “optimize” for SMM means to make everything from a user’s profiles. Do you agree or disagree with the article below? Why? Best Times to Post on Instagram – Article More than 70% of US businesses (Links to an external site.) currently use Instagram and many expect that number to rise. Whether it’s highly engaging photos or breath-taking videos, Instagram is the home of visual content. The only problem is, just like Facebook, it’s getting harder to organically appear in front of your followers. Instagram says more than 80% of users (Links to an external site.)follow a business on the app–so why not make sure you’re reaching out to them in the best way possible? If you’re still not convinced, our Sprout Social Q1 2017 Index (Links to an external site.) found 67% of Gen Xers and 60% of millennials say they’re more likely to make a purchase from a brand they follow. Don’t sleep on the power of social media–especially Instagram. Here’s some of the critical data we pulled from our customers using Instagram: The best time to post on Instagram is Wednesday at 3 p.m., Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m. and Friday at 5 a.m. Thursday is the best day to post to Instagram. The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m. Sunday is the least engaging day for Instagram. What We Learned This data shows us some very interesting trends with Instagram engagement. For starters, some of the highest engagement was at 5 a.m. Tuesday through Friday. More likely than not, this is from people waking up and checking their phones first thing in the morning. Other high engagement times include the middle of the day on weekdays. Instagram users under 25 spend approximately 32 minutes a day (Links to an external site.) on the app–so think of all the midday lulls when users are picking up the phone to check their feed. Weekends are not necessarily that far off from weekday engagement. Afternoon brunches, hangouts and other events still have people on their phone through the day. However, engagement falls off dramatically early Sunday and Monday in the a.m.

Apple Inc plays in the global economy. You may want to address the following questions: Does your company have a presence in countries outside the United States? If so, what is the nature of this presence? Is your company involved in some aspect of a global supply chain? How has your company been impacted by globalization? Do you foresee your company pursuing a global supply chain strategy in the future? Your answer should be approximately 750 words in length, double-spaced. Cite your sources.

Conduct an on-line search of 3 companies in the CPG industry who market and sell their products in multi channel systems. (Brick & mortar, on-line, catalog, etc.). One company can be from the grocery industry, one from the retail clothing industry, and one from another industry such as the automotive after-market. Feel free to select any other industry of your choosing if you have an interest in that particular industry. Evaluate how each company has been impacted by technology and digital disruption. Disruption impacts much more than just how they sell their products. Look for information on how technology changes things like customer experience, marketing, promotions, distribution, payment processing, product demonstration, and others. Use your imagination!! Draft a Word document that includes the following items: -Cover page with assignment title, class info, and your name -A brief summary (approx. 2 paragraphs) on the following questions for each of the companies you select 1) Discuss one major challenge for each company that can be linked to digital disruption and if they have adapted successfully. 2) Discuss a major technological advance that is being used in the industry for each company and how its been implemented (AI, VR, Big data, etc.). 3) What does the future hold for each company as digital disruption continues? (Image capture, RFID tags, robots, delivery options, etc.) -Include a summary of your thoughts and ideas of what you think some next steps could be for the industry going forward. -Include any screen shot images of on-line examples of tech that is being used and/or considered for future use. Submit the completed document in eLearning before the due date listed for the assignment. The overall paper should be no less than 8 to 10 pages, double spaced, 12 point type, using APA style writing configuration. The following links provide information on digital disruption in the industry: https://retailleader.com/what-retailers-need-know-about-digital-disruption-cpg https://www.inc.com/tracy-leigh-hazzard/disrupting-consumer-experience-cpg-trends-we-can-learn-from.html

DQ #1 – Twitter: Ad Age Find a Twitter feed from Ad Age that features any element of the Promotion Mix. What element is it, and why is it important in the example? Cite the redirect url. Discussion Post Instructions Your initial post should be at least 200 words. Make sure to reference at least one source, of your choosing. ********************************* DQ #2 – Twitter: Harvard Business Review Find a Twitter feed from the Harvard Business Review that features any element of marketing for managers. What element is it, and why is it important in the example? Cite the redirect url. Discussion Post Instructions Your initial post should be at least 200 words. Make sure to reference at least one source, of your choosing. *********************************** DQ #3 – “Product- Build Your Own” AIDA – I – Interactivity 3 3 unread replies. 3 3 replies. Choose any automotive brand website (e.g Ford, Toyota etc.) Find the product model link for the vehicle of your choice. You will find the site has a feature related to selecting a model you’re interested in possibly purchasing. Select the product features that you would want on the vehicle. For our DQ: What vehicle did you choose? Why? What product attributes does it have and what is the price? Would you actually buy the vehicle if you could? Why? How is product and price made interactive in the marketing mix for this brand? Discussion Post Instructions Your initial post should be at least 150 words. Make sure to reference at least one source, of your choosing. ************************************

In 2-3 pages (not counting cover and references), explain what expenses and costs facing today’s air industry. In addition, evaluate what the current fuel costs do to the industry and how they affect the ticket prices and the patrons’ flying occurrences.