Marketing

Write a 175- to 265-word response to the following: 1. Some health care companies have a global footprint that spans across nations, languages, and cultures. As more areas of the world gain access to the internet, there is a greater potential for a company’s message to be miscommunicated when marketing a product or service across cultures. What strategies can mitigate this?

A paper will describe the marketing mix for the project, including product, promotion, distribution, and pricing. 300 words not including title page and references.  Project Title Company: Apple

Are you especially loyal to any one brand? If so, what is it, and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)? What are the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?   Note: Please review my expectations for the assignment.  I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment) and be presented in APA Format.  Deliverable length is a minimum of 2 body pages.

Please make sure this paper is ORIGINAL and has at least 350 words. Make sure this paper has good grammar as well as spelling. Paper due by tomorrow by 7 pm (Wednesday 07.08.20)  We’ve all heard the cliché that “nice guys finish last.” Is this true in marketing? Do firms that use good ethical practices have an advantage or disadvantage? Do you think consumers will pay a few cents more for non-polluting soap or environmentally friendly food products? Even popular movies have raised this question. In the film, “Heaven Can Wait,” Warren Beatty plays Joe Pendleton, a former NFL quarterback who came back to life as a CEO after a fatal accident. Joe tells his executives that he wants his company to be the “good guy tuna company.” Joe believed his customers would pay a little more to not kill dolphins. This sounds good in the movies, but is it true in real life? How about you and your family?  For this week’s discussion, select a company that you believe has exceptionally good, or bad, ethical practices. Begin by describing the actions or activities that you believe demonstrate why you selected them. Be very specific so that we are clear on why the firm does, or does not, demonstrate good corporate social responsibility. In your discussion, include if you believe they are at an advantage or disadvantage due to these activities, and why. You should also select at least one of Saint Leo’s core values and describe why the firm either does or does not, demonstrate that value.  Use specific examples to support your opinions. Don’t forget to include your personal experiences with the company and with our core values. Please type the name of your firm in the title of your post (e.g., TOM’S SHOES) so your classmates can easily see it. Any firm can only be used ONCE – first come, first served!  Your opening post should be no less than 350 words, free from spelling and grammar errors and college-level writing is expected. If you use sources be sure you cite them. Rubrics.

3000-word marketing report. Do not exceed 23% of similarity. Reference all your sources of information. Avoid having more than 4% similarity from the same source. Report 1- How can your chosen business incorporate effectively old marketing DNA.  With new marketing DNA? Summary, Introduction/problem/aims, and objectives of the report. Include a SWOT analysis.

Marketing analytics often utilizes consumer data to increase sales revenue and market share. Provide a brief analysis of ethnic issues that managers face utilizing marketing analytics.LENGTH:1 to 3 double spaced pages for the body of the report.You should also have a cover page and a reference list,(these two pages do not count toward the five).FORMAT OF REPORT:APA style, with in text citations and a fully documented reference page.Double spaced, one inch margins, 12-point font.

In this module’s Case Assignment, you researched marketing forces using quality academic and professional sources. It is time to apply what you have learned using the product/service you chose in your Discussion assignment.Real-World ApplicationAnalyze why & how each of the three marketing factors will impact the chosen product/service.Explore strategies to overcome the threats and/or capitalize on opportunities to product life cycle with regard to your target product/service. Be sure to consider branding.NOTE: All or nearly all of your research will come from the articles used in this module’s readings. The focus of this assignment is application and critical thinking. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person.See the Student Guide to Writing a High-Quality Academic Paper, including pages 13-14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.

The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry: ? soft drink, ? fast food/restaurant, ? hotel, ? cell phone provider, ? banking, ? automobile, ? airline, or ? entertainment. Provide an example of the four areas of the marketing mix—product, price, placement, and promotion—used by each of your selected companies. Discuss where their marketing mix strategies are similar and where they are different. Explain why. Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy. Also, consider the element of ethical promotion and social responsibility toward consumers. In addition to company websites, http://www.ibisworld.com/ and http://www.mergent.com/ are excellent resources to find information about markets and individual companies. Your research project must include an introduction. You must also reference at least one journal article from the SCHOOL Online Library and two articles from business-related or news websites; therefore, your essay should be supported by at least three sources. Your research project must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting. An abstract is not required.

Write 9 pages thesis on the topic co-branding as a brand strategy. The company is one of the most innovative toy making companies in the market. The sell their products through exclusive Soul Mate stores across The USA and also through some selected retail outlets in the US and Canada. The company is relatively new in the segment. However, it is privileged with the 15 percent market share in the US toy market. The main successful formula of the Soul Mate is the best quality products with the best service in the industry. Soul Mate is having a successful journey for the last four years in the USA and now it is planning to show its supremacy in the international lucrative markets like India and Brazil. The vision of the Soul Mate: The Vision of the company is to be one of the ethically acclaimed leading innovative toy manufacturing companies in the world. The mission of the Soul Mate: The mission of the Soul Mate is to provide high-quality products and services to the prospective customers to gain the trust and distribute the knowledge and happiness among the kids. Soul Mate wants to become the soul mate of the kids forever so kids can cherish their beautiful childhoods. SWOT analysis: Strength: Soul Mate is full of ambition and lust to achieve. The company is having a name which connects to the heart of the kids. The company is there in the market for more than 4 years. It is having its own retail outlets where they sell their products exclusively. The company is equipped with a well-trained research team who are monitoring the new trend in the market. And the main strength is the trust it has built among the kids and the real buyers that is the parents. They have the old toy replacement policy with the exchange with a new one which works like a big strength of the company. Weakness: Weakness is a factor which is most of the time invisible but it is visible after something goes wrong. However, the main weakness is the product range. It is having a product range which is not too long. The product range is consisting of spy gadgets, board games, dolls and scale models and video games. They don’t focus on cars and remote controlled toys. Opportunity: Toy market is not saturated and few big names are there in the industry, so the opportunity is there to be grabbed. Soul Mate has a promising future plan to focus on the unexplored lucrative markets like India and Brazil where people are having high spending habits but they don’t get quality products. Opportunities are waving hands toward the Soul Mate, it just has to react over it. Threat: The product life cycle of a toy is not too long. And with the passing of time, the formation and psychology about the toys are changing very fast. Extinction is one of the main threats. The company needs to be innovative to survive among the highly competitive business world. However, the interactive website is a big problem solver for the Soul Mate Where Kids can Play Demo Games and maybe some free online games which would be licensed under Soul Mate. Product line and the depth and breadth of the line: The product line of the Soul Mate is not too long.

Read the Scenario below and answer the questions (minimum 300 words)You have recently been hired to work as the International Export Manager for a company that manufactures women’s shampoo and hair products (3 types and in 2 different package sizes – i.e. 6 SKUs total) in the US. After completing your initial research you have identified 2 potential markets for export – Mexico and Saudi Arabia.Using what you learned in our Week 2 and information that you find about the each country online or any other reputable and reliable source, answer the following questions:Describe your target customer. Who will buy this product? Why would they buy your product?(Note: the product category: “Women’s Hair Products” is very broad. I have done this on purpose, so that you can be creative and set your own assumptions aboutwhat the product could be. So that you can answer the next two questions.)Based on your research and your analysis in Question 2, identify the most important cultural traits for each country that will directly affect your sales and marketing in the each target country.Based on what you found in Question 2, and your research, what changes will you need to make to the product in order to sell it in each of the countries? (List the specific changes for each country – 2 for each.)Make sure to clearly mark and number your answers.