Marketing

C. ANALYSIS OF ECONOMY AND INDUSTRY FOR THE COMPANY APPLE Discuss the relationship of economic conditions to industry sales. For example, when the economy is growing do industry sales increase or decrease? How much of a factor is an economic condition to industry sales? In addition, discuss significant industry issues and indicate what portion of industry sales are captured by the company. Two pages and references. The company to be researched is Apple. For more information read this: https://en.wikipedia.org/wiki/Industrial_marketing

1) Prepare a Branding Project on CVS Health Corporation ( https://cvshealth.com/ )Discuss the brand and how to improve paper should include: Evaluation of brand awareness and brand association Brand positioning and values who the target market is Brand elements (Logos and Trademarks)Marketing programs and communicationsBrand portfolio analysisYou can conduct a mini-survey to identify these15-20 pages, 1.5 spacing plus 5 pages of exhibits For more information on CVS Health Corporation read this: https://en.wikipedia.org/wiki/CVS_Health

Submit a 3 pages written paper that answers these questions: What are the best ways to price a NEW product?  And, how does pricing impact the consumer’s perception of value?  Double spaced, 12 points font…must add charts/graphs and back up your position with either examples or other evidence.  https://www.youtube.com/watch?v=4t_MEO_la_k&t=313s. For more information read this: https://en.wikipedia.org/wiki/New_product_development

Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?

Select a brand of your choice online and analyze the different content shared by the brand. Judge where it fits into the vividness to interactivity scale. What are your recommendations to improve or change the content?

 Instructions: Respond to the following question in 250 words.Is TV advertising still the most powerful advertising medium or has it faded in importance? Resource https://thisisarray.com/traditional-vs-digital-advertising/ 

What role do targeting, branding, and positioning play in the development of message strategy? Evaluation is most useful when based on a model of advertising response. Why is that so? Finally, why are diagnostic research methods becoming more important? Instructions for Assignment 1:300 Words Cover page (includes your name, date, name of the assignment, name, and a number of course; review APA guidelines)Introduction (All assignment need to have an introductory paragraph)Main body (this is where you describe the three topics of the assignment).Conclusion 1 Cite 1 Reference. For more information read this: https://en.wikipedia.org/wiki/Media_strategy

Write 6 pages with APA style on The Process of Branding. In the modern paradigm, the implication of branding has embodied the managerial action, where the branding strategy was highly tended towards a close managerial process. In the modern approach of brand strategy, firms were given more importance to the concept of brand equity to a company to increase its financial value (Veloutsou, 2009). But in the postmodern era, the cultural orientation of the brand has become the most important facet of marketing. Most companies believe that brand identity is an appraisal technique to influence product evaluation and target customers from different cultural backgrounds. Thus, the use of cultural oriented brand identification has become an important phenomenon of worldwide changes. In the postmodern era, the branding process of a firm should focus on cultural orientation rather than the managerial branding process.From an etymological point of view, the term ‘modern’ originated from the Latin word ‘modo’ mean right now. Modernism was built on the assumption of rationality, where parameter from all spheres of life form organizations of the community. Thus, instead of religion, it was scientific embodies power where everything was proved by scientific formula and positivist method (Wattanasuwan, 2005). In modernism, the categories are clearly defined that, product design elicit short of psychological response from the customers and thereby, product design is a crucial aspect in product branding. Thus, companies that are believed to develop a branding image will bear the responsibility managerial decision. The epoch of modernizing defines the first half of the 20th century, i.e. the era of mass production. Many of the authors considered that this was the time when the postmodern era was started.It is a challenging task to specify the actual meaning of the term postmodern and time of its birth. Xie et al. (2008) opined that postmodernism as an incredulity perception towards metanarratives.

ASSIGNMENT QUESTIONS QUESTION 1 [40 MARKS] Absa “Africanacity” Case Study: “Rebranding one of South Africa’s biggest brands, Absa as a digitally-led bank in a sector undergoing massive change — and launching it into Africa after global partner, Barclays, withdrew — has been a momentous undertaking and one of the most talked-about brand relaunches that the continent has seen in recent years. It’s required a deep dive into strategy and culture. It was about being brave, passionate and ready. Whatever the logo looked like, it had to speak to the community, be holistic, inclusive, a 360 solution, nurturing. We needed to create something that could permeate and amalgamate two distinct brands across Africa. A ‘oneness’ was key, a sense of uniting a continent of colleagues and customers; being one entity with people inextricably at our core. The brand is intended to operate as a principle-based one, meaning that other creatives may take elements of the brand and adapt it and let it communicate as they need it to in other spaces. The bespoke colour palette developed has a wide range of ‘reds’ to allow for that creativity, or even climate impact on outdoor branding or colour variations in printing; it also provides a nuanced experience of the colour that isn’t absolute. Colours range from ‘passion red’ to ‘smile red’ to ‘surprise red’ and ‘calm red’. Absa represents “Africanacity”, which stands for entrepreneurial, pushing boundaries, flexible and expressive. It is a new mindset for the organisation, culturally. The primary focus is on how customers engage with the brand and how the brand makes them feel. This is the culture for brands today and the new human-centred approach of Absa.” • Hinch, P & Narsi, Y, 2018, ‘Behind the Absa brand relaunch’, http://www.marklives.com/2018/07/by-invitation-only-behind-the-absa-brand-relaunch/ (accessed 20 July 2020) 1.1 What is the relationship between branding and marketing, and what is the significance of this relationship? Why would this be important for the Absa’s marketing department and team to consider at all times in their rebranding process? (10) 1.2 Argue the significance of a branding strategy and how does Absa’s differentiate it in the banking sector? (10) 1.3 What are the two advantages and disadvantages of marketing a South African bank like Absa in more countries on the Continent? Substantiate your answer. (12) 1.4 Describe four factors that influence consumer behaviour and how they influence marketers. (8) BBA3_MKT_ASG_2020. © Regenesys Business School 5 QUESTION 2 [40 MARKS] Identify a product you recently purchased and conduct the following analysis of it by • Taking a picture of the product and attach it to your submission; • Describing the marketing mix of the product is no more than one paragraph; • Identifying which parts of the marketing mix made this product better than other products that you could have picked, in no more than two paragraphs; and • Identifying which parts of the marketing mix can be improved by the marketers in no more than two paragraphs. QUESTION 3 [10 MARKS] Mary is an entrepreneur who is having difficulty in determining to brand and the price of the products she wishes to supply to customers. Assist Mary by discussing the four-step process that is followed in determining to price. QUESTION 4 [10 MARKS] Choose any brand that in your opinion requires revitalisation. Devise a brand revitalisation strategy for this brand and explain how and why you would make the recommended changes. Total Marks: 100

Submit a 1750 words paper on the topic The Importance of Marketing Department in Companies. All the departments need to perform very efficiently for the efficient working of the organization and for achieving the maximum revenue.Among all departments present in an organization for the company to become a global leader and for holding a good market share the marketing department of the company plays a vital role. The company’s marketing policies help the company to increase its sales volume and also increase the profit margin of the company in a huge way by attracting more customers and also by creating a good market image in the mind of the customers.In this report, it can be seen how the marketing department is more important and efficient compared to other departments present in the organization. Using various concepts and theories the role and importance of the marketing department is been analyzed in a good way and its importance is been understood.The marketing department in every company looks to create a good brand image in the mind of the customers about the company and also improve its image in the global market. Marketing can be defined as the combination of a number of the process where the needs and demands of the customers is been understood based on which the product is been promoted in the market and then it is been sold, marketing also includes the value and customer satisfaction that the company creates with its products. Marketing activities does revolve around these concepts which are mainly to see that the product reaches the customer properly and making sure that the company’s profit margin keeps on growing with time (Wright, 2006, pp. 78-82).There are majorly 5 steps in the marketing process, the diagrammatic display for the steps in the marketing process is been given in (Appendix 1). As per (Appendix 1) the first statement towards creating value for the customers and for building a good customer relationship is to understand the marketplace and the needs and wants of the customers, which is related to understand&nbsp.the exact requirement of the customers in the particular place.&nbsp.