Marketing

Hello, I need this question answered in 100 words by Saturday 10 pm est. No plagiarism Question: In thinking about the great brand success Coca Cola has experienced, what do they need to think about in the future with respect to communication strategies? Think about both traditional and digital applications and be specific with both media, themes, and timing.

Please answer each question. 600 words and references Select a product you like and list at least three places where you found it promoted. (300 words)Discuss how the ad caught your attention.  What made you notice this ad? Continuing with last week’s product: (300 words) What type of appeal did the messages use to capture attention?  Did you or will you buy the product because of the ad? Explain why or why not. 

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We’ve all heard the cliché that “nice guys finish last.” Is this true in marketing? Do firms that use good ethical practices have an advantage or disadvantage? Do you think consumers will pay a few cents more for non-polluting soap or environmentally friendly food products? Even popular movies have raised this question. In the film, “Heaven Can Wait,” Warren Beatty plays Joe Pendleton, a former NFL quarterback who came back to life as a CEO after a fatal accident. Joe tells his executives that he wants his company to be the “good guy tuna company.” Joe believed his customers would pay a little more to not kill dolphins. This sounds good in the movies, but is it true in real life? How about you and your family? For this week’s discussion, select a company that you believe has exceptionally good, or bad, ethical practices. Begin by describing the actions or activities that you believe demonstrate why you selected them. Be very specific so that we are clear on why the firm does, or does not, demonstrate good corporate social responsibility. In your discussion, include if you believe they are at an advantage or disadvantage due to these activities, and why. You should also select at least one of Saint Leo’s core values and describe why the firm either does or does not, demonstrate that value. Use specific examples to support your opinions. Don’t forget to include your personal experiences with the company and with our core values. Please type the name of your firm in the title of your post (e.g., TOM’S SHOES) so your classmates can easily see it. Any firm can only be used ONCE – first come, first served! Your opening post should be no less than 350 words, free from spelling and grammar errors and college-level writing is expected. If you use sources be sure you cite them.

https://www.fastcompany.com/1793529/protect-and-attack-lenovos-new-strategy how should the issue have been handled? what do you think the company needs to do now to strengthen awareness of the brand across the world? Can you describe a new cycle of activity For Lenovo to achieve this? What Do You Think The Company Needs To Do Now To Strengthen Awareness Of The Brand And Its Reputation Across The World? Can You Describe A New Cycle Of Activity For Lenovo To Achieve This?

Write your New Product Launch Review by answering the following questions (hint: see Product Contribution Report, Some Product Details Report, and Industry Benchmark Report): How many units of your new MP3 Player did you sell? How did this differ from your Sales Forecast in your New Product Launch Plan? How does this compare to the other products in this market segment? What was the Awareness index for your new MP3 Player? How does this compare to the other products in this market segment? What was the Product Contribution for your new product? With reasons, explain whether your Pricing Strategy for your new MP3 Player was successful. How did your competitor’s prices impact your success? Do you believe your New Product Launch went to plan? Why or why not? What would you have done differently? What will you change about the strategy of your new product going forward?

As you are planning to start a new grocery store. Apply below-given course outcomes for starting a Grocery store endeavor.  Course Outcomes: 1.Describe Consumer Behavior and Marketing Strategy and explain how consumer behavior can be used to develop marketing strategy 2. Explain the influences of culture and core values that vary across cultures and influence market behaviors. Explain the cross-cultural variations in nonverbal communications. Describe core American cultural values. 3. Explain the concept of household types and their influence on consumption.  Summarize the household life cycle's various stages and marketing implications. Explain the sources of ethical concern associated with marketing to children. 4. Explain reference groups and the criteria used to classify them. Discuss consumption subcultures, including brand and online communities, and their importance for marketing. Understand opinion leaders (both online and offline) and their importance to marketers. 5. Describe the nature of perception and its relationship to consumer memory and decisions. Describe the nature of learning, memory, and motivation. Summarize the motivation sets put forth by Maslow and McGuire. 6. Explain the four types of situational influences and their relevance to marketing strategy. Summarize and analyze the Consumer Decision Process and the impact of purchase involvement in that process. 1-2 pages, APA 7 TH EDITION, 0% Plagiarism, Must use only SCHOLARLY PEER-REVIEWED RESOURCES.

Your small marketing consulting firm was recently hired by Costa’s Customs. Costa’s Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa’s Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and poorly implemented. The previous campaign had very little engagement and was a failure that turned management off from online marketing channels completely. Costa’s Customs’ current marketing strategy ignores all forms of digital marketing. They’ve come to your company for advice and recommendations for improving their marketing efforts. Your administrator has put together some preliminary research on Costa’s Customs’ background for you to look over. Click on the link below and read through it in order to familiarize yourself with the business. Costa’s Customs’ Company Profile Your administrator lets you know that Costa’s goals are to grow online clothing sales by 50% within 6 months and traffic to their website’s blog by 100% in 18 months. Instructions In your first weeks of reviewing Google Analytics for the company’s website, you have noticed that the website gets very little in the way of search engine traffic. You approach your administrator with this information, and she has asked you for a report detailingSummarize organic and paid-search-engine-related marketing and includes an analysis of the strengths and weaknesses of each method, focusing on the Google search engine. Introduce the topics of paid and organic search through an executive summary focused on the historical context and current best practices. Hypothesize how both paid and organic searches could be used by Costa’s and what results might happen if campaigns were created. Create your own sample Adwords text ad and meta title and description for a page showing in organic search with a justification for the creative direction of each. Adwords title limit is 30 characters and 80 characters for the description. The search result limit is 60 characters for title and 160 characters for the description. All of these character limits include spaces. Paid and organic search example Conclude your report. Why is it important to pursue both paid and organic search campaigns? How are each approach differ in terms of the speed at which they work and costs short and long-term?

In a short post, respond to both questions below regarding production and distribution. ? including personal experience? What channels do you watch/remember watching on cable or broadcast television? Do you associate them with particular kinds of content? Particular times of the day? Particular forms of advertising? Why do you think that is? What’s the last thing you watched on cable/broadcast (this can include sports)? (If you can’t remember, try a show you’re familiar with. A lot of your Netflix faves that aren’t branded Netflix Originals are broadcast/cable shows!) Do some quick research and see if you can locate Nielsen ratings for that show or a show like it. Share that rating information, and describe what it means briefly. (Does it specify a demographic? Ratings or share?) Do you know/remember how many of your friends/coworkers/family members are familiar with or watched this? Do you think the ratings reflect that?

The following are the five major research priorities of the Marketing Science Institute:  1. Delivering Customer Value 2. The Evolving tech of Martech and Advertising  3. Tools for capturing information to fuel growth 4. The rise of Omnichannel Promotion and Distribution  5. Organizing for Marketing Agility Choose one of the sections, review the MSI document and locate five peer-reviewed articles related to one of the subtopics in the area (listed as 1.1., 1.2  or 2.1 2.2, etc…) that answers the following question(s): “What is the current state of research in this particular sub-area? What are the major themes that researchers are finding in these areas and what specifically do they recommend to explore further?”  Formatted according to APA guidelines.