Marketing

Spend a significant portion of your time researching a company this week. Answer the following questions to the best of your ability: Why does the business exist? What was the reason for getting into business in the first place? What audience does the business serve? What makes it interesting? What makes it different? What problem does it solve? Do you know the business history? What is the history of how the company came to be? Was there a special event or driving force? Where did the first store open? When, and what was it called? How has it grown?  Who are your main characters? Who founded the company, and why did they found it? What was happening in the world at that time? What inspired them? What sort of struggles did they face? What is your company mission? What is its purpose? What are the goals? Who wrote your company mission, and how did they write it? The company mission is critical here. If it is in any way weak or unclear, it will reflect in the story. Can you identify the core brand values? What values does the company hold close? How have these brand values changed over time? What is the philosophy behind your company, and how did that come about? How do the customers feel? What do the customers say about the brand? Why do they buy from you, and what keeps them coming back? TY!!! i have no time to do this you’re a life saver !!!

Submit a short (one page) document that includes the following: An identification of the industry and type of job you want to focus on. Essentially, it is a description of the career path you want to pursue or are already pursuing. A detailed description of the personal brand image that you are trying to promote via the web site. What are the impressions, thoughts, and images about you that a visitor to your web site should take away after exploring it?

Dear Support,  Can you. Help on the below term paper project Name___________________________ International Business  Term Paper Healthy Foods, Inc., a company that specializes in health food grocery stores, wants to expand their stores into Chile.  They have hired you to research Chile and identify potential areas of cultural and political differences that may create conflicts between American business people and the business climate in general in that country. STEP 1:  RESEARCH THE COUNTRY OF INTEREST. Research to determine the business issues pertaining to the following criteria:1. Time (punctuality for social and business meetings).2. Monetary denomination (what is their form of currency and what is the current exchange rate to the U.S. dollar?   Do you foresee that changing (and if so, why?)? What would be the potential impact of that exchange rate on business?).3. Important holidays (when, why, and how are they celebrated?).4. Workweek (days and hours which would be considered the norm).5. Cultural influences on business:  Consider taboos, class distinctions, greetings, language, direct and indirect communication, nonverbal communication, a system of education, religious influences, etc.). 6. Political influences on business (type of political system, political risk, trade barriers, corruption, etc.). 7. Discuss any adjustments managers and/or employees, you may need to bring with you to aid in your expansion, may have to make to succeed in this country.  How difficult do you think these adjustments will be for the average worker to accomplish?  How much worker training would be involved for the company (what would your recommendations be?)? STEP 2: BUSINESS MANUAL. Using your research, design a “How to do Business in Chile” manual for American businesspeople.   This document should incorporate the above business issues into a concise, easy to read the manual that is professional and written in a business context.  Be creative! Make it interesting!  Be sure to include a “References” (work cited) page at the end of the manual. Minimum length, 5 pages double spaced.  This paper will count as 25% of your semester grade for this class

Justice Holmes said “the best test of truth is the power of the thought to get itself accepted in the competition of the market.” He was referring to the market for ideas. Does this require an informed and intelligent citizenry to work in a democratic society? Discuss reasons for your answer.

Taste Tests (300 words each for Part and reference)Taste tests are a tool that marketers have been using for decades. One soda maker giant has been conducting a “challenge” since the mid-1970s. A fast-food chain conducted a series of taste tests in 2008 that ended up being a successful campaign for the restaurant.For this assignment, you will conduct a taste test using at least 7 participants. Select a packaged food product such as chips, cereal, cookies, or ice cream. You will use a brand name product and its store brand or generic counterpart. Be sure to compare 2 like products. For example: Do not have a taste test of a savory cereal and a fruity cereal. You need to compare the fruity cereal with a generic or store brand fruity cereal. After the taste test, ask each respondent what brand of the product he or she usually buys before revealing the selected product.Hint: Food and lifestyle magazines and Web sites publish taste tests periodically. It may be a good idea to see how they compare various products so that you have a better idea of how to conduct your study.Note: Remember that the discussion takes place over 2 weeks, and your weekly posts must be made in the specified week to earn credit.Part 1Provide a description of the process through which you collected the data.Give an overview of the results using tables or charts and words.Because you are engaging in research, be sure to cite your source(s) in APA format.Part 2Analyze the results. Be sure to consider the respondents’ self-reported brand preference and their choice in the taste test.Assess the implications. How can a marketer use the results in its marketing communications plan?Because you are engaging in research, be sure to cite your source(s) in APA format.

International Marketing When a firm makes the commitment to manufacture products outside its domestic market, it is engaged in international marketing. While companies can be heavily involved in international markets with extensive selling organizations and distribution networks, the decision to manufacture outside its home market marks a significant shift toward an integrated international market strategy. Global markets become an essential component of the company’s growth strategy, and resources are allocated to expand the business into those markets. The company incorporates an international division or business unit that has responsibility for growing the business in targeted foreign markets.International marketing aligns the company’s assets and resources with global markets, but, in the vast majority of companies, management still takes a “domestic first” approach to the business. As a result, the corporate structure still divides international and domestic markets.Global Marketing A global marketing company realizes that all world markets (including the company’s own domestic market) are, in reality, a single market with many different segments. This frequently happens when a company generates more than half its revenue in international markets. Exhibit 2.3 highlights companies considered traditional American companies but that generate more than half their revenue outside the United States.The most significant difference between international and global marketing organizations is management philosophy and corporate planning. Global marketers treat the world as a single, unified market with many different segments that may or may not fall along countries’ political boundaries. International marketers, on the other hand, define markets along traditional political boundaries and, most often, assign unique status to their domestic market.The first step in moving into global markets is to evaluate the market opportunities. Since a company’s management team is usually less familiar with foreign markets, research helps fill in the blanks, providing critical information for decision makers.

400-600 word paper on why you think marketing research is important. Be sure to include examples to support your argumentI have added screenshots of my textbook. Please reference it in the paper

Instructions Select one of the two questions below, and write a well-developed, clearly organized, six paragraph essay that responds to the question. Your essay should contain an introduction with a clear and concise thesis statement that responds to the question, four supporting paragraphs with evidence to support your ideas, and a concise conclusion. The evidence in your essay can come from class readings, discussions and assignments, your own research, or your own observations. A diverse selection of evidence will strengthen your argument and your paper. Additionally, a thorough analysis should be provided, that clearly explains how the evidence supports the essay’s thesis statement. The progression of technology has had a tremendous impact on individual identities, especially when compared to previous generations. We as individual people have more access to outside influences than ever before. Do you think that the increase in potential influences makes it more difficult for a person to make his or her own choices about identity, or do the additional options make it easier to self-identify?  Advertising has grown more and more pervasive. We used to simply get ads on TV and radio, in print, and on roadside billboards.  Now, however, it is everywhere. They cover the spaces around us and fill the screens we stare at. There are also marketing techniques and product placements that keep brands in our consciousness all the time.  All with the intent to maximize brand loyalty and profit. Should corporations have unlimited access to us through advertising, or should they be forced to advertise less?   Hello! Final thoughts for this essay before rough draft is due. Just want to reinforce content from my last few announcements. You need to think about all concepts from this semester. As a writer, you need to think about the rhetorical appeals (pathos, ethos, logos), different perspectives/critical theories (race, gender, class, psychology), fallacies, and and different logical approaches that have been introduced throughout the semester. Next, don’t forget about research. All semester you have been asked to find sources for your essays and assignments. And, don’t forget that you need citations and validation for your evidence. Lastly, MLA format is expected. Don’t forget your works cited page. For more information on Advertising read this: https://en.wikipedia.org/wiki/Advertising

Assignment Content As the launch for Great Day Fitness Tracking’s online site approaches, Karen already has new ideas for other products and services. Create a media-rich, 14- to 18-slide Microsoft® PowerPoint® tutorial or an infographic using an infographic maker, such as Piktochart, Venngage, or Canva, for Karen. Use this week’s reading and activities for information systems planning to complete your assignment. Your tutorial should: Include a title page. Explain the concept of information systems planning. Compare at least two development planning methods. Clarify why each planning method is appropriate for new system implementation. Select a methodology for designing the information system. Explain the reason for the selected methodology. Address the option to acquire (instead of build in-house) information systems. Identify and discuss the tools that might be used in the acquisition of a new information system. For more information on Products and Services read this: https://en.wikipedia.org/w/index.php?search=Products+and+Services&title=Special%3ASearch&go=Go&ns0=1

Please write a discussion board entry for the following questions: Walt Disney created the Disney brand from humble beginnings based on his love of drawing and animation. No brand monetizes content better than the Walt Disney Company and has since expanded into a global entertainment and media brand, and recently, has a new leader at the helm. Simulated Business Scenario Gabriel is the executive in charge of who developed Disney’s ‘customer-for-life’ concept which is based on the notion that as the child grows, Disney hopes to have then gained two brand loyalists: the parents and the child. The new CEO asked Gabriel to head up the new Disney+ media brand. The CEO wants Gabriel to create a report which analyzes future marketing of the new Disney+ brand. You are on Gabriel’s team and he called a series of meetings to brainstorm the following items: **Questions –> Who are the current Disney+ target market(s) and what is the attractiveness to the brand? –> How can the brand select new markets to serve? –> How can Disney+ differentiate itself and all its franchises from competing rivals in the marketplace? –> How can it expect to change and grow with their customers over time? –> Can Disney+ be a loss leader to get more customers into its other monetization channels? Remember, you need to post (AN ABSOLUTE MINIMUM) of 3 times in this weekly conversation: 1 post answering the main topic(s) on Monday or Tuesday (no later than Wednesday) 2 posts (absolute minimum requirement) responding to other students on separate days of the week. Use references to support your thoughts, ideas & opinions!