Marketing

Instructions Select one of the two questions below, and write a well-developed, clearly organized, six paragraph essay that responds to the question. Your essay should contain an introduction with a clear and concise thesis statement that responds to the question, four supporting paragraphs with evidence to support your ideas, and a concise conclusion. The evidence in your essay can come from class readings, discussions and assignments, your own research, or your own observations. A diverse selection of evidence will strengthen your argument and your paper. Additionally, a thorough analysis should be provided, that clearly explains how the evidence supports the essay’s thesis statement. The progression of technology has had a tremendous impact on individual identities, especially when compared to previous generations. We as individual people have more access to outside influences than ever before. Do you think that the increase in potential influences makes it more difficult for a person to make his or her own choices about identity, or do the additional options make it easier to self-identify?  Advertising has grown more and more pervasive. We used to simply get ads on TV and radio, in print, and on roadside billboards.  Now, however, it is everywhere. They cover the spaces around us and fill the screens we stare at. There are also marketing techniques and product placements that keep brands in our consciousness all the time.  All with the intent to maximize brand loyalty and profit. Should corporations have unlimited access to us through advertising, or should they be forced to advertise less?   Hello! Final thoughts for this essay before rough draft is due. Just want to reinforce content from my last few announcements. You need to think about all concepts from this semester. As a writer, you need to think about the rhetorical appeals (pathos, ethos, logos), different perspectives/critical theories (race, gender, class, psychology), fallacies, and and different logical approaches that have been introduced throughout the semester. Next, don’t forget about research. All semester you have been asked to find sources for your essays and assignments. And, don’t forget that you need citations and validation for your evidence. Lastly, MLA format is expected. Don’t forget your works cited page. For more information on Advertising read this: https://en.wikipedia.org/wiki/Advertising

What is Subsidizing adoption? And how did PayPal use it to expand its business? Please write 3-4 sentences about it. Name two companies that leveraged viral promotion to compete. Please write 3-4 sentences about it. Why does Adobe allow the free download of Acrobat Reader? Please write 3-4 sentences about it.

Have you ever “liked” a company or product on Facebook? Participated in a company’s blog or posted pictures on their website? Do you and your friends have the next great commercial for Doritos? The snack food firm has turned user-generated content into an advertising phenomenon. Their customer-created ads are frequently among the most popular during the Super Bowl, and in many cases, have gone viral. User-generated content is exactly what it sounds like, content such as blogs, videos, pictures, and tweets (among many other types) that are created and shared by ordinary customers. Check out this ad that turned into an entire storyline for the firm that developed it and now has not only millions of views but a following that waits for the next “episode” as if it were a TV series. Thousands have posted their comments, photos and shared the ad with other potential customers – the original in the series has hundreds of thousands of “likes”. Not bad for stuff in a can… https://www.youtube.com/watch?v=G4Sn91t1V4g OK, your turn. Conduct a web search for examples of firms that have successfully employed user-generated content; there are lots of great ones to choose from. If they can do it, so can you! How would you employ user-generated content to promote, brand, and sell the product you are using in your marketing plan? Is mommy blogging for you? Photo contests? How will you create the “buzz” you need to launch your product? Describe your user-generated content plan and why you selected one type of content over another. How will you get your customers to participate? What’s in it for them? Be specific and share at least one example of a firm that has used a similar strategy. Your opening post should be at least 350 words and feel free to include photos and samples of the content. As always, college-level writing and grammar are expected. In your responses, critique the examples your classmates have selected and added your ideas for the product or brand. For more information on Doritos read this: https://en.wikipedia.org/wiki/Doritos

Discuss the phrase “let the buyer beware” and its relationship to an ethical marketing perspective. For more information on Buyer Beware read this: https://en.wikipedia.org/w/index.php?title=Buyer_Beware&redirect=no

Creating Offerings & Using Channels to Create Value for Customers Learning Outcomes Offering Type of consumer offerings. Students can describe an offering based on features, benefits, price, and costs of ownership. Students can suggest marketing strategy implications based on the type of consumer offering under examination. Product lifecycle. Students can suggest potential marketing strategies based on the product or service’s lifecycle stage.   Marketing channel strategy.  Student can outline a multi-channel distribution system and recommend a marketing channel strategy for a product or service offering. Pricing strategy.  Student can analyze a current pricing strategy and make recommendations for modifications. Directions Your job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment. We will be looking to see if you can apply the marketing concepts to the real world situation. Assume you now work for this company and your goal it to help the company grow sales.  We don’t expect you to develop strategies based on insider knowledge of the product or service since you are most likely not employed by your product or service’s company.  Again, do not fall into the trap of simply reporting on the product or service.  This is obvious because your assignment will look like a rewrite of the company’s website.  Don’t be afraid to make strategy recommendations based on what you have discovered about the product or service, and how you think it can move forward.  Be creative, take reasoned risks.   Always keep them in mind your product’s target market(s) from the previous paper when making your recommendations.   You will also have a chance to recommend new distribution and pricing strategies based on your new target market to meet their needs.   Prepare your assignment beginning with a title page with your name and the name of your product or service.  Then answer each of the following questions (two in part 1 and two in part 2) in order and number the beginning of your response to each question.  Do not repeat the question. Headings should separate the sections.   Part 1 Type of consumer offering.  Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings.  Is it more product dominant or service dominant?  What are the tangible and intangible aspects? Based on the four categories of type of offerings discussed in course content,  describe the category in which your product or service offering belongs.  Based on your new target market, would that category of the offering change and if so, how?  How would it change the marketing strategy?   Product lifecycle.  In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how?  What would this mean to the lifecycle marketing strategy?   Part 2 Marketing channels & strategy.  To the best of your ability, outline the marketing channels of your product or service offering as they currently exist.  Refer to Figure 6.2 for some ideas.  Most product and service offerings will have more than one channel, so your system should include at least two; for example (1)  a direct channel for internet sales:  manufacturer –> customer; and  (2) an indirect channel such as manufacturer –> distributor –> wholesaler –> retailer –> customer. If your product or service only has only a direct channel, explain why.  Would this channel strategy change as a result of your new target market?  Why or why not? Pricing strategy.  Referring to the various pricing strategies outlined in the week’s readings, which one does your product or service currently use?  Would you recommend any changes for your new target market?  If so, how would you change it and why?  THE PRODUCT IN QUESTION IS DISNEY PLUS. 

1. What does professional dress mean in the profession you are interested in pursuing upon graduation? How does professional dress add to the credibility of a salesperson? 2. Much of business ethics is focused on the seller’s side. However, what are the expectations that business has of buyers acting ethically? How does the phrase, “The customer is always right” impact this relationship? What can sellers do to foster ethical relationships with their customers? For more information on Sales Person read this: https://en.wikipedia.org/w/index.php?search=Sales+Person&title=Special%3ASearch&go=Go&ns0=1

Sales Promotion and Digital Marketing” Determine two (2) issues or problems that can arise in markets in different countries when doing sales promotions. Next, suggest the manner in which you would mitigate the issues or problems you addressed. Provide a rationale to support your suggestion.

1) Prepare a Branding Project on CVS Health Corporation ( https://cvshealth.com/ )Discuss the brand and how to improve paper should include: Evaluation of brand awareness and brand association Brand positioning and values who the target market is Brand elements (Logos and Trademarks)Marketing programs and communicationsBrand portfolio analysisYou can conduct a mini-survey to identify these15-20 pages, 1.5 spacing plus 5 pages of exhibits For more information on CVS Health Corporation read this: https://en.wikipedia.org/wiki/CVS_Health

Discuss the role of marketing channels in supply chains. For each of the following products, list and explain two factors that would determine the distribution channel: bananas, laser pointers, and shoes. How are these products similar to or different from the current market channel and related intermediaries from other products or services? Why did wholesalers come into existence? What is the future of wholesalers and retailers? What are the target markets of retailers and wholesalers? How does this affect marketing decisions? How do retailers and wholesalers reach their target markets?

Dear Support,  Can you. Help on the below term paper project Name___________________________ International Business  Term Paper Healthy Foods, Inc., a company that specializes in health food grocery stores, wants to expand their stores into Chile.  They have hired you to research Chile and identify potential areas of cultural and political differences that may create conflicts between American business people and the business climate in general in that country. STEP 1:  RESEARCH THE COUNTRY OF INTEREST. Research to determine the business issues pertaining to the following criteria:1. Time (punctuality for social and business meetings).2. Monetary denomination (what is their form of currency and what is the current exchange rate to the U.S. dollar?   Do you foresee that changing (and if so, why?)? What would be the potential impact of that exchange rate on business?).3. Important holidays (when, why, and how are they celebrated?).4. Workweek (days and hours which would be considered the norm).5. Cultural influences on business:  Consider taboos, class distinctions, greetings, language, direct and indirect communication, nonverbal communication, a system of education, religious influences, etc.). 6. Political influences on business (type of political system, political risk, trade barriers, corruption, etc.). 7. Discuss any adjustments managers and/or employees, you may need to bring with you to aid in your expansion, may have to make to succeed in this country.  How difficult do you think these adjustments will be for the average worker to accomplish?  How much worker training would be involved for the company (what would your recommendations be?)? STEP 2: BUSINESS MANUAL. Using your research, design a “How to do Business in Chile” manual for American businesspeople.   This document should incorporate the above business issues into a concise, easy to read the manual that is professional and written in a business context.  Be creative! Make it interesting!  Be sure to include a “References” (work cited) page at the end of the manual. Minimum length, 5 pages double spaced.  This paper will count as 25% of your semester grade for this class