Marketing

Use Wufoo to develop an input form using some of the key fields from your project website redesign for marketing) . Copy (or take a screenshot of) the design and paste it into Word document with a title page. Provide the resulting URL as well. Criteria: Design incorporates good choice of colors, text, font, arrangement, and evidence of possible navigation (as in a “submit” button).

This assignment is to assess a company using Business Model Generation tools, identify likely tensions/vulnerabilities as well as possible collaboration areas between Marketing and Operations.This assignment is to develop a similar ‘real life’ analysis on either Starbucks, Amazon (Go or Grocery) or a company of your choice. Whichever company you choose, you might do some type of field visit to assess the marketing/operations dynamic (i.e. visit the Amazon Go retail store or a Starbucks in addition to the case…but SAFELY!). Site visits are NOT required.Specific requirements of this Assignment are as follows:1. Develop a thoughtful, in-depth 9-Box CanvasPreview (attached file) or your company2. Assess what type of Business Model Pattern (or patterns/hybrid) they are likely pursuing (i.e. multi-sided, long tail, etc)3. Identify and describe three possible tension/concern points, critical interaction or collaboration areas between Marketing and Operations for this company4. Create recommendations on how you would resolve those tension points or fully take advantage of the identified opportunities for collaboration. Specifically, what could management do to address the concerns and/or fully capitalize on possible areas of collaboration?Assignment DetailsFormat/Length: In addition to the Business Model 9-Box / Business Model CanvasPreview the document.Keys to Strong Assessment: Clear and concise recommendations, Quality of written communication, In-depth and thoughtful analysis, Evident use of course materials

“Write an essay (with introduction and conclusion) on the suggested topic.Your introduction should include the thesis statement – main idea of the paper (here is more detailed explanation – https://essayshark.com/blog/how-to-write-a-thesis-statement-to-make-it-clear/). Don’t include any new information in the conclusion. It should  restate the thesis statement of the paper.Support your ideas with relevant arguments and examples (in-text citations). List 2-3 sources in the references. Make sure you stick to a required formatting style. Get benefits of these sources citationmachine.net and easybib.com.MLA format – https://owl.english.purdue.edu/owl/resource/747/01/ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_in_text_citations_the_basics.html”

task 1: Summarise your findings in a SWOT TableTask 2: Use around 250 words to identify the current situation of your focal client

Write your New Product Launch Plan To complete this written assignment you will need to have open the Music2Go Player’s Manual, your Situation Analysis and Marketing Plan created earlier in the course, and be logged into your Music2Go company (log in through the Smartsims website). The prescribed textbook may also be helpful. Your New Product Launch Plan should be one-two pages in length. Write your New Product Launch Plan by answering the following questions: Target Market: Which target Market Segment (Sports or Youth) will you pursue with your new MP3 Player and why did you select this Market Segment? Sales: What are your Sales Forecast in units for the new product in its first year? Explain how you arrived at this forecast. Pricing: What will be the Retail Price of your new product and what information did you use to decide on this?Advertising: Describe the Advertising Mix that you will use for your new product (i.e. how you will split your advertising spend across the four different media types). Justify why this is appropriate (hint: see Market Information Report).Distribution: What will be your Retail Margin for the new product and why is this appropriate?Forecast Results: What is your Product Contribution forecast for this new product in its first year?Marketing Strategy: How does the strategy for this new product fit with your Marketing Plan? Do you have any areas of uncertainty that may affect the success of the product launch?

What are some of the differences between demand influences and supply influences on our pricing decisions? After reviewing this week’s resources and your research, consider the challenges marketers face as they seek to balance supply and demand.  Increased prices typically result in lower demand and vice versa.  However, this is not always the case.  Identify a product in which a price increase or decrease resulted in the opposite demand and explain the factors why.  300 words

C. ANALYSIS OF ECONOMY AND INDUSTRY FOR THE COMPANY APPLE Discuss the relationship of economic conditions to industry sales. For example, when the economy is growing do industry sales increase or decrease? How much of a factor is an economic condition to industry sales? In addition, discuss significant industry issues and indicate what portion of industry sales are captured by the company. Two pages and references. The company to be researched is Apple. For more information read this: https://en.wikipedia.org/wiki/Industrial_marketing

https://www.fastcompany.com/1793529/protect-and-attack-lenovos-new-strategy how should the issue have been handled? what do you think the company needs to do now to strengthen awareness of the brand across the world? Can you describe a new cycle of activity For Lenovo to achieve this? What Do You Think The Company Needs To Do Now To Strengthen Awareness Of The Brand And Its Reputation Across The World? Can You Describe A New Cycle Of Activity For Lenovo To Achieve This?

Submit a 3 pages written paper that answers these questions: What are the best ways to price a NEW product?  And, how does pricing impact the consumer’s perception of value?  Double spaced, 12 points font…must add charts/graphs and back up your position with either examples or other evidence.  https://www.youtube.com/watch?v=4t_MEO_la_k&t=313s. For more information read this: https://en.wikipedia.org/wiki/New_product_development

What role do targeting, branding, and positioning play in the development of message strategy? Evaluation is most useful when based on a model of advertising response. Why is that so? Finally, why are diagnostic research methods becoming more important? Instructions for Assignment 1:300 Words Cover page (includes your name, date, name of the assignment, name, and a number of course; review APA guidelines)Introduction (All assignment need to have an introductory paragraph)Main body (this is where you describe the three topics of the assignment).Conclusion 1 Cite 1 Reference. For more information read this: https://en.wikipedia.org/wiki/Media_strategy